eCommerce shopping statistics for 2018/2019

It is a dream of every marketer to be a head of others in terms of knowing the needs of customers. The more information a marketer has regarding consumers, the better he/she can market his/her products. One needs to know what the customers expect, and look for while shopping online, in order to exceed their expectations. This article is going to give a detailed statistics on e-commerce, that can help you understand the current consumers, and their shopping behaviors.


Approximately 1.66 Billion digital buyers were reported in 2017. This means approximately 21.8% of the population in the world buys the products online, and the number is expected to increase in 2021, to 2.14 billion. This is a huge number of potential consumers. The more the people shop online, the more online businesses will increase, thus creating competition in the market. Meaning, there is need to innovate other ways to market the products.

Men spend more online as compared to women. In terms of expenditure, men spend $ 220 per transaction, while women spend $ 151 per transaction. This means that men will be able to buy highly priced items like luxury products, and electronics. While on the other hand, women tend to buy low priced items like cosmetics, and food stuffs.

The older generation tend to shop more online, as compared to the Millennials. The people born around 1966 to 1981 shop more online as compared to the other age groups. However, this might seem like a surprise because the Millennials are considered the digital natives in the society. Despite this, the Millennials will grow and start working which will increase their expenditure. It is an expectation that their online shopping should improve gradually in the near future, and even surpass the expenditures of the old generations. So for those who would like to market their products to this age group, they should create a value proposition that they can be identified with.

E-Commerce sales in all the retail sales accounted for 11.9% worldwide. Online shopping has become more popular nowadays, and it is expected that by 2021 the e-commerce sales will increase to 17.5% of the retail sales in the world. This suggests that, there will be more potential for online retailers to increase their traffic, and conversions.

There are more active PayPal accounts around the globe. This is an increase of 15% growth rate as compared to 2017. With the help of PayPal, customers can be able to buy various products online without the use of credit cards. This has simplified the process of check-out.

The people prefer online because of the 24/7 services. Their is no closure time for the internet as consumers can shop online at any time they want.

Consumers prefer to buy from websites they had transacted with before. Once a consumer has established a good experience with a certain brand, it is expected that, he/she is likely to come back to the same brand, and also recommend the brand to others.

In order to develop an efficient marketing strategies for ones online store, it requires one to have a concrete knowledge regarding statistics, trends, and consumer habits in e-commerce.

Your Guide to the Different Cuts of Steak

Shopping for steak can be tricky for those not familiar with the different names and cuts. If you visit the butchers, there will be a plethora of options for you to choose from. It’s tricky because there can be several names for the same type of steak (e.g. T-bone is also called Porterhouse, and Tenderloin is also referred to as Filet Mignon).

Categorizing Steak

Grade of Steak

Steaks can be categorized based on two things, the grade and cut. The grade of steak mainly refers to the quality of the beef. Grading is usually done by a government regulatory body such as the USDA. They consider factors like age and marbling. Marbling refers to the swirling pattern of the meat. Meat with little marbling will contain less fat. Steak with little marbling will be leaner and healthier, so it is better for those on a healthy diet. However, extensive marbling means the steak is fatty, so it has more flavour but not as healthy.

Top grades of steak are sold at top quality restaurants and butchers, are usually quite expensive. Steak of lower grades aren’t normally available in food stores, instead they will most likely end up as animal by-products in items like pet food.


This is probably what you as a shopper would need to know the most about. The cut of the steak will influence things like the nutrients, flavour and texture of the meat and how it should be prepared and cooked. Simply put, the cut refers to which area of the cow the meat comes from.

The Chuck

The chuck is derived from the shoulder region of the cow, just above the area which gives us brisket (just above the front leg). These areas will have plenty of connective tissue which makes for a flavourful steak with a chewy texture.

The Rib

The rib is the region just behind the chuck or shoulder region. The rib is basically the upper back of the cow, just above its stomach. This is the region where some of the well-known steaks like the rib-eye steak comes from. The meat in this region has a lot of marbling, meaning plenty of connective tissue. As a result, the meat is tender and full of flavour.

Rib-eye Steak

Rib-eye steak is also known as Scotch fillet, Delmonico or Entrecote. It is derived from the upper rib cage of the cow. This steak is characterised by the extensive marbling pattern seen in the rib area in general. One of the best recipes for ribeye steak is one we’ve seen on Argyle Butchers Meat Delivery Heavy marbling means that it is one of the fattiest and tastiest of all the steak cuts. You can use a variety of methods to cook it over high heat, including grilling, broiling, and pan searing.

The Loin

Moving further back from the rib area is the loin region of the cow. This region is home to the most tender and also the priciest of the steak cuts.

T-bone Steak

This is one of the most well-known steaks from the loin region. T-bone steaks are similar to Porterhouse steaks (the main difference is that Porterhouse steaks contain a larger area of the tenderloin). T-bone steaks are sold with a T-shaped bone (and hence the name) that runs across the cut with two types of steak on either side of the bone (tenderloin and strip steak). The T-bone steaks also have good marbling on them.

T-bone steaks will give you a mix of textures and flavours. It is a beautiful mix of juiciness, tenderness and butteriness. When cooking, the tenderloin will heat up faster than the strip steak due to its higher fat content. So, try to cook the strip steak first.

7 Best Places To Start A Business Today

In business, it is everything about your location. Regardless of the rise, we have in remote arrangements, this idea is true even if there isn’t a store that is physical. Where your headquarters is can have an effect on who to hire and it can also determine the kind of business partners you would have access to and the investors that would come your way.

Starting a new business can be very unsettling and the investors with the entrepreneurs do have a lot of places they can choose from, but they also have a lot of things to put into consideration when they want to begin.

As stated by the U.S. News 2018 Best Countries Rankings, which is solely based on global perception survey, that there are 7 best countries that you can start your business. These said countries ranked highest against over 6,000 decision makers in business. These 5 places have an attribute of:

•They are affordable
•Their manufacturing cost is cheap
•They are bureaucratic
•They are well connected to the world
•You can easily access capital.


If you want to start a business in this country it takes about 3 days to get you started, as stated by the world bank. This country is known for its high-income community which gives exceptional attention to their minority investors. They are praised for their English level skills, their infrastructure, their public transport and also their hospitality.


If you are starting a new business in this country it would take you almost 23 days to get you started as stated by the world bank. As its settling into its democracy, Southeast Asia’s economy held in an equilibrium state to help boost the entrepreneurs. The government got into partnership with International Finance Corporation, in order for it to be able to sponsor the program of the Eastern Indonesian Small and Medium Enterprise Assistance (PENSA), which is helping to promote the local businesses and also helps in educating the new ones.


If you want to start a new business in Mexico, it takes around 8 days as stated by the world bank. They are praised for their registration forms on business which has led to the increase of the business been registered overall. It’s also very easy for a musician to collect the credit, though registering of a property can be a bit challenging. The only challenge in this country it’s their high rate of crimes, which the business can get affected by robbery or by theft which is stated by the financial times.


If you want to start a business in this country it can take you almost 19 days as stated by the world bank. The paperwork which has the majority process of the registration for the new business can be done online through the website of the country. About 50,000 new liability entrepreneurship took this advantage and they got created in 2014.


If you want to start a new business in Thailand it takes about 5 days as stated by the world bank. It gives a lot of room for new business and hopeful entrepreneurs due to its low density of new business in the country. Though they are ranked as part of the best affordable places for new business makers, companies which are not majorly owned by the Thai are underneath the Foreign Business Act.


This country is a federal European country and it has been regarded as long as a very attractive country where you can live and also work. The country has a transparent government, a good tax environment and also their corruption level is low.


Denmark is a northern Nordic country. It has very low corruption, their transparency level is high, they have a skilled workforce, and their capital Copenhagen serves as an industrial and financial hub.

The Top 5 Colombian Coffee Brands You Should Know About

Coffee is one of the most popular drinks worldwide. It is estimated that 2 billion cups of coffee is consumed everyday. It is brewed from roasted coffee beans and is prepared in many different ways namely Cappuccino, Espresso, Mocha, Café Latte, to name a few.

Colombia ranks among the top three coffee producers of the world. Because of its unique taste, Colombian Coffee has been widely popular throughout the world. Its ideal climatic conditions and an yield of high-quality coffee beans ranks Colombian coffee brands among the best globally. The use of rich, mild-flavored, and well-balanced coffee beans makes it the ideal choice for coffee lovers across the world. Here are the top 5 Colombian Coffee Brands that you cannot miss:

#1 Don Pablo Signature Blend

Having been in the coffee business for more than 25 years, Don Pablo uses the largest Arabica beans and own plantations in volcanic soils in the mountainous terrains which are rich in nutrients. Don Pablo boasts of their unique technique of roasting the beans in small batches, unlike other companies which do in bulk. Their beans are sold as medium-dark roast.

#2 Koffee Kult – Medium Roast Coffee Beans

Koffee Kult is a family-owned business, which offers high-quality Colombian Huila beans. These beans are grown at altitudes higher than 6000 feet and processed by wet method. They are normally sun-dried and sometimes mechanically dried. There is no oil in their beans. In terms of flavor, it has a crisp sweet finish.

#3 It Is Colombian Coffee

It is Colombian Coffee offers a specialty coffee, which is rare, processed in small batches, grown on single farms, and is limited edition. The highest quality of beans are handpicked when they are ripe and carefully processed to enhance their aroma.

#4 Melitta Coffee

Made from 100% Colombian arabica beans, they are primarily sourced from smaller family farms. Their coffee beans are cultivated at high altitudes. Melitta uses medium roast, and one can use just a little amount to make a rich-flavored coffee compared to other brands. The coffee beans are batch-roasted and then ground extra fine in a true European fashion that unlocks the aroma and its unique flavors.

#5 Fresh Roasted Coffee

This brand offers two Colombian single origin coffees, a Sierra Nevada coffee and a Colombian Supremo bean. There are no artificial flavours or preservatives used, and the coffee beans are roasted in ecologically-friendly coffee roasters. It has a honey cherry flavor, is Bold Body, and is well balanced.

Coffee beans are primarily grown in two varieties, Arabica and Robusta. Colombian Coffee is always an Arabica variety that is often richly flavored with acidity severity ranging from quite mild to balanced, thus making it an easy coffee to drink. Colombian beans can be darkly roasted without making them overly bitter, making them ideal for espresso drinks. Their most common flavors include traces of tropical fruits, red berries, or apples and the sweetness similar to caramel or chocolate.

The next time you enjoy a cup of Colombian coffee from either a coffee shop or your own coffeemaker, I hope the aroma and flavor of those coffee beans will for sure take you into a world of beautiful green mountains of Colombia.

How Adidas Became A Powerhouse Brand Again

For a long time, Adidas has always been known as the biggest sportswear manufacturer in Europe and second largest globally after Nike. The company is also synonymous with its renowned brand logo of a leaf and three stripes, revived to three bars resembling a mountain.

Major Milestones

Since the Reebok acquisition in 2006, the Adidas brand had been struggling with decreasing resources and a diminishing brand. The merger was meant to achieve one common objective – to compete with Nike in the global market. The Nike brand was the first choice to many consumers because they offered stylish gears with quality material and was also famous for its fashion status, attractive colors and combinations. Adidas, on the other hand, was only known for its good quality gear, made for comfort while the Reebok brand offered the ip hop’ style.

This combination made it impossible for the two brands to compete with Nike, considering other brands like Puma was also a threat. With this in mind, the Adidas team needed to think fast to position themselves as global leaders in quality sportswear. With the assistance of the company management and senior industry advisors, Adidas employed a number of strategies:

Recreating The Organization’s Corporate Culture

To be able to beat Nike at their own game, Adidas knew that there had to be an organizational change. This meant out with the old and in with the new, to open up to new ideas and keep strides with new trends in the market.

New innovations -For a long time, Adidas produced classic sportswear that would last a long time, forgetting that consumers’ needs were changing as years went by. By listening to their customers and getting their feedback, Adidas has been able to be on the forefront in innovating new apparel fabrics, new innovative technology on sportswear and accessories to stay up with the current trends in the society.

Clear distribution channels – One of the challenges faced by the Adidas before was poor distribution decisions especially for its Reebok brand which compromised the entire brand in general.By creating an effective production system and a sustainable supply chain system, Adidas has been able to produce the right products for the right markets at the right time.

Partnerships with key athletes – Adidas has signed on key athletes to endorsements deals that have helped elevate the brand in the eyes of the consumers, especially in North America market. For example, Adidas relationship with popular basketball player James Harden has greatly put a lot of credibility in the brand among athletic gear shoppers.

The women market- Adidas products have always been male oriented, which didn’t give much room for women gear. By studying women trends in sportswear, Adidas has been able to design and produce women gear that resonates well with their style, character, experiences and lifestyles as well. In return, this new approach has created a significant increase in the company’s revenue.

Adidas’s ultimate goal is to rebrand itself as an organization that everybody will identify with. This has always been a challenge before because Adidas is a manufacturer first, making it hard to control its own image. By claiming its own brand narrative, from advertising, on ground promotions to retail stores, the brand will definitely achieve this goal while at the same time staying ahead of its competitors.

5 Tips for Branding Under a Budget (Logo, Flyers, etc.)

As an entrepreneur, starting up a business needs a lot of key pointers to think and handle. There will be millions of queries and issues faced on the basic startup days. And branding it under a limited budget is one through that you must probably be worrying about.

But do not worry as promoting your business in this fiercely competitive market and fighting against the bigger companies does not necessarily need a huge budget. Without millions, your brand can still be impressive and popular. Here are five of the tips to build a recognized and reputed brand of your business under a budget.

1. Business Plan on marketing products First, get the business plan sorted out very clearly on which products to be focused more on the market more than the logo and brand designs and colors.

Emphasis on the products to be marketed should be given as it is the products after all that makes the brand, a success to the customers. Each of the product categories should be focused upon on how it gets ended up and how popular are the products. This is one of the main mantras to the daunting challenge of building the brand from scratch.

2. Out of the box thinking You do not necessarily need a budget in million but with a much smaller budget, you can surely make a splash. A little bit of creativity and sense of business is all that you need. It is, in fact, a blessing to have a minimal budget since it gives you much of the opportunities to explore and be creative. Moreover, you will have a lesser risk with a less budget.

3. Cultivate your brand with a great content. Creating awareness amongst the people of your brand through a great content is one of best ways to market your brand products.

A good content of the brand is a must and to showcase it among the larger audience. In today’s digital world, this is one of the cheapest ways to market the brand. Share your companies story along with facts and figures and educate the larger targeted audience. Social media is of great help in sharing the audience.

Also, not to forget about the local leading newspaper. Many do have a keen look on it. This way you will be able to cover almost all the targeted audience and create awareness of your brand.

4. Differentiate your brand Make audience understand what makes your brand more special than the others in the market? Why will people prefer your product than others? Simple descriptive sentences which describe the details on the brand differentiate and answers to all the common queries.

You can also check on Airbnb’s example of branding: “Airbnb aims to connect millions of people in real life all over the world, through a community marketplace – so that you can Belong Anywhere.”

5. Find information to attach to yours As a startup entrepreneur, it might not be always possible to have the right research and branding or to market the company. but you can always take information from others and get attached to your brand. All the required information such as the messaging ideas, the format of the email usage, commercial ad and placement, all these can be researched and used to your own brand.

The Best Up-To-Date Conversion Marketing Layout Tips for a Website

While marketing has its difficulties as is, conversion marketing can prove to be a very different beast in and of itself. Conversion marketing or the ability to influence your audience to click on a link, respond to a call-to-action, or engage with your promoted content in any way requires skill and technique that needs to be from the audience’s point of view. This type of marketing is not impossible. Below are the best up-to-date conversion marketing layout tips for a website to make your conversion marketing more successful.

Know What People Do If you are finding that many people are visiting your websites and viewing your content but not responding to your conversion marketing, consider looking a little more into what they do after they make a stop on your webpage. Having a strong page for your customers to land on, or landing page will make all the difference. More and more consumers are complaining that when they click on ads, the initial page is cluttered, not clear, has too many side links, or is other than the ad had led them to believe. Your initial landing page should resemble your ad information in some way and be clear and concise so that you can effectively engage and keep readers.

Be Clear about Your Call-To-Action More often than not, poor engagement is the result of a poor call-to-action. By making your intentions clear to your audience, buy this, sign up, try this, etc., they have less detective work to do and are naturally more inclined to pursue your products and/or services. To do this, make sure that your call-to-action is clearly visible, easy to locate, and not overdone.

The last thing consumers want is to read Sign Up several hundred times. Be clever with your way of pointing out your CTA as well. Audience members are attracted to shapes and mostly neutral colors and actually negatively impacted by arrows, flashing lights, or bold colors. Imagine some of your favorite websites and analyze what about the physical aesthetics appeals to you on these websites.

Make Your Offer Clear After a CTA, the next most important aspect of a successful conversion marketing design is the offer. Call to actions are strengthened by an offer which acts as a form of enticement for your audience to do what you would like, signup for something, try something, etc. Near to your CTA should be your offer to the audience even if that offer is a promise or reminder of the benefits your product/services can bring.

Make Your Website User-Friendly Owners and sellers are passionate about their products, as they should be. This can often come across too strong and give away too much information. For successful conversion marketing, consider the layout and content of your website. Do you have too much on your navigation bar? How detailed or technical is your “About Us” section? And, how much extra info is on there that needs to be trimmed down? If you are worried it is too little information, take into consideration that getting your audience to contact you to find out more is another step in the marketing process. Limit your information to the six journalistic questions: who, what, when, where, why, how. And give enough but not too much information.

Best Call to Action Psychology Tips to Help You Sell Products and Services Faster

When designing a webpage, one of the things a designer considers is whether the end user can clearly comprehend what action he needs to take next before he exits the site. A call to action button is critical for this function. While many web designers know the primary functions of call to action buttons, a few actually understand the psychology behind them. This post will explore some of the most effective calls to action psychologies you can use to increase your conversion rate online.

The Psychology of Color

Color is an important element in a website. It not only makes the site attractive, but it also evokes different feelings and moods. When a person visits your website and encounters a call to action button, the way he will react depends on the color he sees on the button. This means that you can in some way influence the users to make the choices you want by using the right colors. For instance, orange encourages immediate action. You can use it to entice users to sign up for newsletters, buy a product or create an account. You can also use green. The color green always means “go”, which is quite important when it comes to call to actions.

The location of the call to action button is also important. You want to make sure it is in a place where it stands out from the rest of the elements in the page. Otherwise, it will not be easily visible to the users. If the call to action button has an important message, then ensure it is in a place where it can stand out. You also need to ensure the users know what will happen once they click on the button. So make sure your button has a short message to encourage the users to click on it.


The shape, size and overall design of the call to action button determine the number of clicks you will have. If the shape, size, and design match what users like, then there is a high probability you will have more clicks. There are two fundamental design features most people like. These are curves and the size. Curved buttons draw more attention than those that have sharp corners. The size of the button should match with the weight a particular action carries. If the action is very important, then the size should be larger.


This is yet another important call to action psychology you cannot afford to ignore. Many users do not like long texts on call to action buttons. Such texts will most likely put them off, reducing the rate of conversion for your site. When creating words for the call to action button, you need to be very specific so that you convey the message in the shortest time possible. Keep the words simple and clear and speak the language the users understand.

Parting Shot

A call to action button is the most vital part of your website. A good button directs site visitors, inspire them to perform a specific action and ultimately increases your conversion rates. Use the call to action psychology tips discussed above to help your business achieve its objectives.

3 Ideas for Social Facebook Promotions that Could Separate You From the Competition

The previous few years are powerful for Facebook marketers. Organic reach has born, younger users gravitated toward newer platforms like Instagram and Snapchat and there’s additional competition than ever. Despite all of this, we’re here to inform you that Facebook is much from dead.

If you’re wanting to realize even additional traction with social promotions, here area unit 3 further tips.
1. grasp what social sites to concentrate on

Facebook is that the leading social sites for business-to-consumer) promoting.As you’ll be able to see during this social channel model, several of those massage corporations treat more than one networks: But, in wanting deeper at followers & potential reach — it’s obvious that Facebook is far and away the supremacy & the main target. So, if you were launching a replacement massage business, you’d grasp from 1st rival study that your first preference would be Facebook.

2. Optimize your profile thereon network

It’s superb what number corporations produce a page or profile, however, don’t develop that aspect.On Facebook, as an case, you have got the flexibility to produce plenty of detail on your page (accessible below Settings & Page Info). to start out with, develop your portrayals exploitation the most variety of characters allowed.
As you’ll be able to see during this Facebook description summary, not all of our massage corporations have develop their descriptions.Remember: you are allowed up to 154 individualties during this basic dtails This can be the primary issue guests to your page can see, and it helps drive search results among Facebook.

3. Communicate your whole temperament

While you wish to be a gift on the social sites wherever your race is, you must not stable or look rather like them. This means each being clear on the distinctive price YOU bring your customers — be its cheaper price, higher quality, additional selection, additional fitness, etc. — and having a whole temperament.
Your whole may well be comical or stupid or serious or useful or encouraging. no matter it’s, communicates it systematically in your Facebook posts.Let’s verify a number of the posts written by our massage landfoems to ascertain if we are able to confirm the temperament of the businesses.
Instantly I see that “Hand and Stone” is attempting to be the “helpful” whole, with posts regarding “we will help” and “did you recognize massage will assist you to sleep?”Massage Heights, on the opposite hand, is additional spirited, fun & psychological feature with posts like “Founder’s Keepers”, “cute gifts” and “some morning motivation” for an excellent day.

4. Build a robust fan base

You clearly would like a base of Likes, followers or fans. however too usually, there’s significancepositioned on the amount of those followers.It’s rather more necessary to possess quality fans that really use or would use your outcome or duty, share your news, and interact with you just about on social sites, and hopefully, virtually in your business likewise.There is no “right” variety of followers. If you have got a list of say five hundred or one,000 people, then use the Facebook tool to ask those individuals to “Like” you on Facebook.Assuming these individuals have opted in to interact with you for some purpose, it’s sensible to suppose that perhaps 1/2 those would get a sec to “Like” you on Facebook.

What are some great strategic marketing tactics people should know about?

A lot of people want to succeed in the market but does success come easy? Marketing plays a vital role in everyone’s life and the person who can strategically market well can succeed in a much more efficient way. In order to understand what strategic marketing tactics is, we must know what exactly strategy is. The strategy is kind of a plan of action which helps in achieving the endeavor through long term planning. It is the master plan which separates other entrepreneurs from the usual ones. Without proper strategy, it is really difficult to succeed in the market as the market is quite dynamic i.e. it is continuously changing and one must need to keep on making and changing strategies in order to survive in the market.

Marketing is one of the macro aspects of advertising. With proper marketing, a product’s sale can rise sharply. Marketing tactics are set of strategic methods whose ultimate aim is to promote the goods and services of a business by either maintaining a competitive product in the market or by inflating sales. In order to understand strategic marketing tactics, it is very vital to understand the following 7P’s of the marketing mix tactics:

1) Product/Service – It is about understanding the product one is willing to offer. It starts with branding, packaging, development and so on and so forth. One must carefully recognize the unique selling points and the niche which will help to distinguish them from the other competitors.

2) The price of the product – Mere making a proper product is not enough. It must be available at the proper price. Depending on the income group of the consumer’s, the various products/services must be categorized. Keeping the price low and providing top notch quality would help in maximizing profits and building an everlasting relationship with the customers.

3) Position – Position or place refers to the channels/location of distributing products.

4) Promotion – This is a part of strategic marketing tactics. One can promote in newspaper, TV, radio and so on and so forth. If it is lucrative enough, one can even consider hiring a public relations agency for doing the online promotion and advertising.

5) People – Hiring the right people is the mantra for success. By right people, I mean people who are genuinely hard working, knowledgeable and friendly. They are the ones who will redress consumer’s grievances with ease.

6) Process – The process is about the whole flow of a consumer/buyer experience. It means the distribution channels or the procedure which the buyer has to go through to buy a particular product/avail a particular service.

7) Physical Environment – It refers to the go down where the goods are kept. The place of warehousing must be kept clean.

These are the main areas where strategic marketing tactics are to be used. It is imperative to understand the competitor’s way of working so that one can have a competitive edge. It does not end here. Strategic marketing tactics is a macro concept which can be applied to various fields, industries, and business houses. However, proper planning is a mandate in order to use these tactics profusely.