When designing a webpage, one of the things a designer considers is whether the end user can clearly comprehend what action he needs to take next before he exits the site. A call to action button is critical for this function. While many web designers know the primary functions of call to action buttons, a few actually understand the psychology behind them. This post will explore some of the most effective calls to action psychologies you can use to increase your conversion rate online.
The Psychology of Color
Color is an important element in a website. It not only makes the site attractive, but it also evokes different feelings and moods. When a person visits your website and encounters a call to action button, the way he will react depends on the color he sees on the button. This means that you can in some way influence the users to make the choices you want by using the right colors. For instance, orange encourages immediate action. You can use it to entice users to sign up for newsletters, buy a product or create an account. You can also use green. The color green always means “go”, which is quite important when it comes to call to actions.
The location of the call to action button is also important. You want to make sure it is in a place where it stands out from the rest of the elements in the page. Otherwise, it will not be easily visible to the users. If the call to action button has an important message, then ensure it is in a place where it can stand out. You also need to ensure the users know what will happen once they click on the button. So make sure your button has a short message to encourage the users to click on it.
The shape, size and overall design of the call to action button determine the number of clicks you will have. If the shape, size, and design match what users like, then there is a high probability you will have more clicks. There are two fundamental design features most people like. These are curves and the size. Curved buttons draw more attention than those that have sharp corners. The size of the button should match with the weight a particular action carries. If the action is very important, then the size should be larger.
This is yet another important call to action psychology you cannot afford to ignore. Many users do not like long texts on call to action buttons. Such texts will most likely put them off, reducing the rate of conversion for your site. When creating words for the call to action button, you need to be very specific so that you convey the message in the shortest time possible. Keep the words simple and clear and speak the language the users understand.
A call to action button is the most vital part of your website. A good button directs site visitors, inspire them to perform a specific action and ultimately increases your conversion rates. Use the call to action psychology tips discussed above to help your business achieve its objectives.